Getting Dark Matter to Trend

17 07 2015

The fans from Fringe ( perfected the best protocol for getting something to trend. Because the single word “Fringe” never trended (well it finally did at the finale), they got with Fox Broadcasting and instead of using Fringe they used the title of the episode. They trended EVERY SINGLE WEEK using this.  It took a labor intensive coordinated effort to get people on board.

Since Dark Matter has no named episodes, #DarkMatter would work just fine (if it doesn’t, then #DarkMatterTV might be something to try in the future). I am going to post what the rules were for Fringe and I’ll put my comments in bold about Dark Matter).

I tried very hard to get the fans of Enlisted on Fox Broadcasting to follow the protocol and it never worked (and it, like Fringe, had a name of the show as a common word that would never likely trend) but it was next to impossible. The fans think that more hashtags make things better, but it does not. Fringe had a very organized process and anyone they saw tweeting more than one hashtag, they kindly asked the person to just use one. If they saw someone not using a hashtag, they politely reminded them to use the hashtag.

This was an example of the Fringe approach (my comments about Dark Matter are in bold and italics below the Fringe approach):

1) Don’t use #LoveIsTheAnswer before the designated time: 1 HOUR before Fringe airs.

(In this case, don’t use #DarkMatter until 1 hour before airtime; you can use DarkMatter without the hashtag, but don’t start using the hashtag until 1 hour before airtime).

2) One # term per Tweet. (Only one hashtag because Twitter doesn’t count tweets towards trending with multiple hashtags.

If everyone needs to use #DarkMatter there should be a coordinated effort that everyone just use that and not something else. So if someone tweets #FourClan #DarkMatter it won’t count towards trending at all.

3) Lots of people tweeting matters more than the number of tweets.

(Rules apply to Dark Matter as well)

4) Those with lots of followers help out a lot!

(Rules apply to Dark Matter as well)

5) We want to pique the interest of non-Fringe fans. (In our case non-Dark Matter fans).

(This was more because they were using the episode titles. If we could get Syfy to pick a hashtag other than #DarkMatter to describe the episode that people would say, “Hey what’s this” that would be great. But the key is a fully coordinated effort).

6) We can discuss aspects of the show in our tweets -TRY to include the word FRINGE (with no #) in your tweet if possible.

(For Dark Matter, if you wanted for example to trend #WeAreDangerous then only use that as a hashtag and type darkmatter in or Dark Matter as two words without a hashtag– another example:  You always need to worry about the silent deadly types, especially with FOUR #DarkMatter   If you wanted #FOUR to be the trending hashtag, then that sentence would look like   You always need to worry about the silent deadly types especially with #FOUR  DarkMatter  )  See the difference?

7) Private accounts must have their locked status removed, as the tweets from these accounts do not count toward the trend tally.

(Rule applies for any trending event)

8) Retweets are the easiest way to help out the trending effort. Just search for the hashtag, and retweet the ones that are interesting to you (and ones with just one hashtag). If you know how to use a Twitter application suite like TweetDeck or HootSuite, this is made even easier.

(Don’t retweet multiple hashtags (or before retweeting correct them by removing all hashtags except #DarkMatter)

9) Thank the sponsors.

(This is true for ANY show.  Sponsors do pay attention to this. Often with DVR viewing, commercials are skipped. When people go out of their way to thank the sponsors means a great deal to them. For example: @subway Thank you for sponsoring #DarkMatter. It s a fabulous show. I think a sandwich would go well with it! 


Let’s help Dark Matter trend every week. Fringe got 5 years even though the network wanted to pull the plug on the show much sooner. It was because of the coordinated efforts of these dedicated, knowledgeable fans that made the difference.

The Great Light of Dark Matter

29 06 2015

DarkMatterPicSince 2009, long-time blog followers of Joe Mallozzi, executive producer/writer of the beloved Stargate franchise, have been reading about the comic book story that we came to know as Dark Matter, co-written by Joseph Mallozzi and Paul Mullie (his long-time writing partner). It came to life in a comic book series in 2011/2012 followed by a graphic novel both published by Dark Horse Comics. In the fall of 2014, his blog readers were treated to frequent updates as preproduction for Dark Matter began, the comic book/graphic novel now turned television show produced by Prodigy Pictures (Jay Firestone and Vanessa Piazza who also served as executive producers) for the Syfy Channel. Our appetites for updates were insatiable. It beckoned the return of space-show-loving fans’ beloved Syfy Fridays (with Defiance and Killjoys as part of the trifecta powerhouse). It has been such a privilege to see this original work evolve over all these years.

In the lead up to the premiere on Friday, June 12 on the Syfy Channel in the United States and on Space in Canada, entertainment sites and bloggers who had access to the screener were receiving it very well. The internet was abuzz with Dark Matter love. It was no surprise that the ratings were high as well, with a rating slightly higher than Defiance (Killjoys would not premiere until June 19).

Episode one set up the show, both characters and players, as all shows do. The cast included ONE (a.k.a. Jace Corso) played by Marc Bendavid (Bitten, Degrassi: The Next Generation, Hard Rock Medical); TWO (a.k.a. Portia Lin) played by Melissa O’Neil (Broadway’s Les Misérables, Jesus Christ Superstar); THREE (a.k.a. Marcus Boone) played by Anthony Lemke (Lost Girl, The Listener); FOUR (a.k.a. Ryo Tetsudo) played by Alex Mallari, Jr. (True Justice, Debug); FIVE (a.k.a. The Kid) played by Jodelle Ferland (The Twilight Saga: Breaking Dawn Part 2, Stargate Atlantis); SIX (a.k.a Griffin Jones) played by Roger Cross (Arrow, Motive, Continuum); and The Android played by Zoie Palmer (Lost Girl, The Guard). Some aspects did deviate from the comic series but only insofar as some characters’ sexes and a tweak of the crimes they allegedly committed. Otherwise, it stayed true almost word for word. While I really enjoyed the comic book series, it was nice to see it play out visually as a TV series.

Episode one opened similarly in the way the world of Stargate Universe was revealed to us—a walkthrough of the ship, going down corridors, although that was apparently not the intent. The ship, after all, is also a character. The dialogue from the script of episode one and the comic book issues 1 and 2 were pretty much word for word. By the end of the episode, the characters learn of their real names, but still have no memories of their past history that the computer screen was sharing with them. The computer-retrieved footage of a sketchy figure, who could be obviously identified as actor David Hewlett, appeared to the shipmates. Stargate fans will rejoice in seeing this beloved actor again.

Who has racked up the most bodies? In the TV show, the numbers are never revealed of their alleged crimes. On the comic book page, the true numbers belonging to FOUR (Ryo) and TWO (Portia) are obscured by the heads of those characters, but as far as ONE (Jace), THREE (Marcus), and SIX (Griffin) are concerned, these were their numbers:

Jace (ONE): 212 counts of murder, 279 counts of assault, 75 counts of kidnapping, 130 counts of trafficking, 309 counts of theft. (In the show, the crimes were the same as the comic book).

Marcus (THREE): 123 counts of murder, 175 counts of assault, 13 counts of kidnapping, 42 counts of smuggling. (In the show, his crimes were murder, assault, kidnapping, and piracy).

Griffin (SIX): 36 counts of murder, 107 counts of assault, 13 counts of piracy. (In the show his crimes were murder, assault, and smuggling).

In the show, Ryo (FOUR)’s crimes were murder, assault, piracy. Portia (TWO)’s crimes were murder, assault, arson, theft, and piracy. There was no file for The Kid.

By episode 2, the actors were fitting well into the skin of their characters. Some questions were answered; more questions appeared. Other mysteries remained unsolved. Stargate Atlantis fans were also pleased to see Torri Higginson appearing on the series. Another science fiction favorite, David Richmond-Peck, also had a role in this episode. Hopefully we will see more of them in future episodes.

What was clear by the end of episode 2 is that the witty banter and humor of what we loved about the Stargate universe is in Dark Matter. People who loved the action sequences from Stargate would love the action especially in this episode. People who love seeing women in roles that are commanding and powerful would be fulfilled. People who liked the comradery that was part of the Stargate world would be satisfied in this aspect as well. It’s all packed inside this wonderful gift of a show. The only thing missing is you.  Be a part of the great light of Dark Matter.

(Dark Matter airs on Friday nights on Syfy at 10 pm eastern/9 pm central time).